Paradoxical Tension

Not sure which “side” of marketing you want to work in?  Marc Brownstein’s article offers a little help with his assessment of working on the agency side vs client side.

Excerpt:

“Agency Side:

• Multi-faceted clients and assignments — work on many brands, with many personalities.
• Structure, but not too much.
• Where casual dress began.
• Fast-pace. Deadline-driven.
• It’s all about the people.
• Often more unique décor.
• Service culture — it’s all about the clients.
• Right Lobe — rush of excitement from big ideas energize the hallways.

Client Side:

• Work on one brand.
• More disciplined corporate environment.
• Pace is slow compared to most agencies.
• Power — as the client, you call the shots,
• Often a more formal dress code.
• Left Lobe — working among peers who are as good with math as they are with ideas.
• Compensation — it’s usually better on this side.”